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Corporate identities have
simplified to adapt to the quickening pace
of human culture. Attention spans have shortened.
Internet, TV, video games, advertising and movies
continue to advance and become more action packed
and entertaining as producers battle for attention.
Your identity has to not only stand out in the
traditional sense, but also be simple in design and
message in order to become memorable across media.
This is the 'new' branding need – which requires
experienced brand consultants and corporate identity
package designers to make the cut.
BKM Media will work with you
to determine your target market and
come up with a custom corporate identity that truly
reflects your organization. The most important
aspects of your business are taken into
consideration from the products you sell right down
to what color socks your customers like to wear.
 Logo
It's the first
graphical representation of your brand and a good
opportunity to place something unique on your
cattle... should you have any. A logo is where your
corporate identity starts. We all know that first
impressions are important and your logo will be the
first thing on which you will be judged. It's your
first line of offense in your sales force, so take
your time and make sure it represents everything you
are made of. With all of the mediums available
today, your logo needs to easily transfer to
stationary, signage, video, mugs, pens and even a
tattoo on your uncle Bob. BKM Media will develop a
memorable logo that fits you to a T.
Stationery
Often mistaken for
being stationary or a lack of motion.
Interestingly enough we are actually talking about
movement and progression to further establish your
identity. Be sure that all your correspondence
enforces your corporate identity, from your business
cards and letterhead to your envelopes and
appointment cards. They are all part of the
stationery package and are equally important to your
image.
Corporate Identity Package
Is this a box you can
mail to customers with your company logo
stuck on the side? Thankfully... no. We are talking
about a full identity package detailing all aspects
of your image, right from the acceptable fonts and
colors through to all the logo variations for every
possible medium. A consistent identity and message
is vital in creating a brand for your organization.
Your corporate identity package will be your
organizations guide to your brand and how it should
be presented, in every situation.
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: Branding and Identity Design